Call for artists

ART BELOW 2025

We’re looking for artists to take part in our upcoming Art Below billboard poster campaigns on the London Underground and to exhibit with us at our gallery in South West London.

The campaigns are scheduled to coincide with various London art fairs and events including: The London Art Fair, The Affordable Art Fair, The Other Art Fair, Frieze London, and various exhibitions at Tate Britain.

Please read the information below and use the form at the bottom of the page to register your interest or apply.

About Art Below

Art Below uses billboard space to showcase art by leading and emerging artists in the London Underground and overseas. The group has nurtured an international community of artistic talent and has displayed the works of thousands of artists including Banksy, Damien Hirst, Anish Kapoor, Jake & Dinos Chapman, in London, Tokyo, Berlin and Los Angeles.

Ad Lib Gallery has collaborated with Art Below since 2022, at Regent's Park, Hyde Park Corner, Pimlico and various other London tube stations. We usually host a group exhibition at our gallery to coincide with the billboard campaigns. You can see many of the previous events on our events page, and Instagram video reels of campaigns here and here.

Ad Lib Gallery will be working with Art Below again to display the works of selected artists on billboards at various London tube stations from end of February 2025, for 2 or 4 weeks.

This billboard campaign is timed to coincide with The Other Art Fair (6 - 9 March 2025) and The Affordable Art Fair (12-16 March 2025).

Artists participating in the billboard campaign will be invited to exhibit artwork at our gallery in Wimbledon Village in Feb/March 2025.

Please read the guidelines below for more information and to see the various options available to artists.

Art Below Billboard Posters

2 or 4 weeks at Pimlico or Hyde Park Corner tube stations.

Please contact us below if you are interested in other tube stations around London.

The following images show the three poster types available:

STANDARD SIZE POSTER
H150cm x W100cm

LARGE POSTER
H150cm x W300cm

STANDARD SIZE (SHARED) POSTER
H150cm x W100cm

DATES:

The posters at Pimlico and Hyde Park Corner are scheduled to go up on or around 24 February 2025, for approximately two weeks (or 4 weeks - apply below).

GENERAL INFO FOR ARTISTS:

Your artwork image and artist name will be prominent on the billboard poster(s) and we can include artwork details, a QR code, your website and your social media URL.

Our team will take care of artwork collation, layout, repro & administration, copy approval, amendments, printing and installation of your poster(s).

Professional photos will be taken of the billboard posters in situ at the tube station and these will be sent to the participating artists.

The billboard poster campaign and the group exhibition at our gallery will be featured and promoted on our website and in our email newsletter and via social media.

Art Below Spring 2025 Group Show

27 February - 16 March 2025

Each artist can exhibit 1 large artwork (e.g. 100 x 100 cm) or 2/3 smaller pieces, and limited edition prints in a rack. All artworks can be for sale.

We will organise installation, labels, photos of your artwork in the gallery, local PR, sales, delivery of artwork to customers and installation if sold.

The gallery is open 7 days per week, Saturdays and Sundays are usually the busiest days of the week. The exhibition dates include two weekends.

We will host a Private View on the first Thursday of the exhibition: Thursday 27th February 6pm-8pm

Gallery info and photos here: adlib.online/gallery

Prices:

Pimlico / Hyde Park Corner:

Billboard poster + exhibit at Ad Lib Gallery:

• Large size poster for 2 weeks + exhibit at Ad Lib Gallery: £1795

• Standard size poster for 2 weeks + exhibit at Ad Lib Gallery: £945

• Standard size shared poster for 2 weeks + exhibit at Ad Lib Gallery: £795

Billboard poster only:

• Large size poster for 2 weeks: £1645

• Standard size poster for 2 weeks: £795

• Standard size shared poster for 2 weeks: £645

Discounts available for multiple posters and previous Art Below exhibitors - message us below for more info.

Exhibit at Ad Lib Gallery only:

• Join the Group Show from 27 February - 16 March: £300

Gallery commission on sales:

If you are exhibiting your work at Ad Lib Gallery the commission on sales of your artwork(s) will be 25% for the exhibition period (75% of artwork sales will go to the artist).

APPLY HERE

• Fill in the form below and include your website and instagram URLs.

• Tell us which tube station you are interested in.

• Let us know the quantity and size of the poster(s) you would like to apply for.

• Tell us if you’d like to exhibit some of your work at Ad Lib Gallery.

We’ll email you back once we have received your message and will ask you to send 1-3 low res images of your artwork(s) for consideration. We’ll get the artwork for your poster approved by Art Below and will request a payment to secure your place.

We will need a large 300 dpi image of your artwork(s) to finalise the design of your poster. We can check your image files for you and assist with artwork photography at the gallery if required.

Thank you for reading all of the above, we look forward to hearing from you!

Dylan, Mark & Rosie

Ad Lib Gallery

Let us know if you’re interested in billboard poster space at other London tube stations, or at other times of the year. Please contact us here for further details.